Paya Beach Resort Redesign

I was given the opportunity to redesign Paya Beach Resort website with the goal of increasing direct booking/conversion rates. Our team worked closely with the client, whom gave us access to Google Analytics data, insights, and in-depth information regarding the next steps for his business.

The project is currently undergoing development.

Methods used:
Cognitive Walkthroughs, User Research, Business Research, Persona, Customer Journey Mapping, Content Strategy, User Flow, Wireframe, Prototype, Visual Design, Usability Testing.