Phoebe Khoo

Resume

Resume

Summary

I specialize in turning complex systems into simple, usable, and impactful tools for real users. I lead end-to-end design across discovery, research, design, and delivery. Experienced in navigating business rules and policy constraints while working closely with engineers, product owners, and subject matter experts. Comfortable working with stakeholders across departments to keep projects aligned. I apply systems thinking to connect the dots between users, business, operations, and policy, while keeping the design process clear and user-focused.

Selected Projects

I’ve spent the last 8 years designing digital products that tackle complex, high-stakes problems across government, banking, and healthcare. At GovTech/Singapore Land Authority, I was the sole designer behind Singapore’s first end-to-end digital conveyancing platform—working closely with the tech team, civil servants, legal professionals, and external stakeholders to transform a multi-agency, paper-based process into a transparent, paperless, user-centred system. At OCBC, I co-led the design of a loan origination system that processes over $300B SGD in corporate loans, accelerating turnaround times and improving user satisfaction across multiple internal roles. I also worked in the healthcare space where I partnered doctors, caregivers, and data scientists to design a remote health monitoring platform for Parkinson’s patients—ensuring accessibility, trust, and clinical usefulness. I thrive in ambiguity, care deeply about public good, and believe that well-designed systems can drive systemic change.

Work Experiences

Experience Designer
at OCBC

Feb ‘23 – Present

# Loan Origination System: Large Corporates (Feb 2023 - Feb 2025)

  • Led design of an enterprise tool used by Relationship Managers and Credit Approvers in Wholesale Banking, processing over $300B SGD in loans half yearly.

  • Drove digital transformation by understanding core legacy systems and replacing manual handling with streamlined digital workflows.

  • Applied systems thinking to map out relationships between user roles, business logic, and policy constraints.

  • Delivered multiple end-to-end modules, ensuring usability, policy compliance, and consistency across builds and teams.

  • Conducted discovery and ideation workshops, co-creation sessions, and design reviews with business and tech teams.

  • Advocated for user needs in a complex, policy-heavy, high-risk environment.

  • Managed organisational change by supporting the onboarding of teams to new tools and processes.

  • Reduced manual inputs by 90%, improved data accuracy, and accelerated credit approvals.

  • Delivered the full system in 2 years—one-third of the typical delivery timeline of similar systems

  • Achieved a 4.5/5 Employee Satisfaction Score from users.

  • Worked in a core team of 4 other designers and guided junior members to ensure consistency in design and approach.

# Loan Origination System: Non-Banking Financial Institutions (Feb 2025 - Current)

  • Leading product expansion to support new business segments across the same platform.

  • Conducted discovery workshops and walkthroughs to understand new business segments. Facilitated design reviews to identify usability issues, gather feedback, and ensure the system worked well across roles and contexts.

  • Established design processes for collaborative work.

#Internal Tools Design System

  • Created an internal design library for OCBC’s Loan Origination Systems.

  • Wrote usage guidelines, collaborated with developers, and conducted audits for quality assurance.

  • Established, managed, and maintained the content management system that powers the design system's documentation and component usage references.

  • Adapted the design system to accommodate highly specific and nuanced internal use cases, ensuring components met real operational needs.

Product/UIUX Designer
at GovTech

Oct ‘20 – Sep ’22

# Digital Conveyancing Portal (DCP) Read more on: SLA | Straits Times

  • Sole designer on Singapore’s first end-to-end digital conveyancing portal.

  • Facilitated discovery sessions with internal teams and external stakeholders including law firms, property developers, agents, and banks.

  • Mapped complex "as-is" processes and reimagined them into usable, digital-first workflows.

  • Presented design walkthroughs to senior leadership and contributed to tender documents.

  • Balanced user needs, legal requirements, and system constraints across multiple phases.

  • Provided consultation for a government agency using quantitative and qualitative analyses

  • Worked with product strategy team on user stories, feature prioritisation, and activation retention roadmap. Planned and conducted usability testing.

  • Wireframed, designed, prototyped and iterated on a B2C responsive mobile site MVP for the client based on business goals and user requirements. Created a visual style guide for proposed product.

Product Designer
at Electric8

Jun ‘20 – Aug ’20

PRODUCT/UIUX Designer at ConnectedLife

Dec ‘18 – Apr ’20

# Remote Health Monitoring for People with Parkinson’s

  • Designed a 0-to-1 remote monitoring platform for Parkinson’s patients, caregivers, and doctors.

  • Partnered with cross-border teams in Singapore and Germany.

  • Conducted user interviews, prototyping, and usability testing to refine flows.

  • Created a design system and documentation for consistent delivery.

DIGITAL UI DESIGNER at FIXX DIGITAL

May ‘17 – Aug ‘18

  • Designed websites, apps, and e-commerce experiences for clients including SAFRA, KK Hospital, DBS, and Din Tai Fung.

  • Delivered responsive UX flows and collaborated on visual direction.

  • Produced informational and promotional graphic material such as banners, EDMs, and Facebook Ads.

Design Intern at BLACK Design

Dec ‘16 – Mar ‘17

  • Worked on existing design projects (ArtZoo and Children’s Festival) with team of 3. 

  • Handled design and production of packaging for Shermay’s Fine Food. 

  • Adapted artwork for event signages, posters, and other marketing material. 

Design Collaborator
at Sarah and Schooling

Feb ‘16 – Nov ‘16

  • Led graphic and web design for literary and cultural projects.

  • Managed digital marketing and operational tasks for sister company Itchy Fingers.

Education and Certifications

A 2 day virtual course to understand complex applications, case studies from various domains, adapting the design process for complex applications, learning to use patterns and strategies for complex application design. Exam taken and passed on 31 Oct 2024.

Designing Complex Apps for Specialized Domains at Nielson Norman Group

2024

Managing Digital Products at National University of Singapore
(ISS)

Aug ‘18 – Oct ‘18

A 4-day foundational and practical course that covered product management skills, tools and methods that leveraged on data, agility, user experience design, and experimentation. Topics covered included: Product leadership, innovation management, product team models, stakeholder orchestration, market/problem opportunity, competitive intelligence, market segmentation, business case, product positioning, product portfolio management, pricing, Go-To-Market strategy, market requirements, product roadmap, requirement management, release management, product development process, customer experience designer, product validation and evolution, product marketing, launch planning, performance measurements and product support.

User Experience Design Immersive at General Assembly

Aug ‘18 – Oct ‘18

A 10-week User Experience Design Immersive (UXDI) programme that included 5 projects – 1 individual, 3 group, and 1 client/industry project. 

The course taught how to conduct user interviews, contextual inquiries, heuristics evaluation, competitive analysis, information architecture, card sorting, treejack tests, creating personas, customer journey maps, affinity mapping, user flows, wireframes, rapid prototyping, usability testing, and creating usability test decks. 

THE POWER OF INFOGRAPHICS by Juan and Samuel Velasco

Dec ‘16

The Power of Infographics: Data Visualisation and Storytelling, Theory and Tools professional training workshop by Juan and Samuel Velasco.

A three-day workshop that covered the role of infographics and data visualisation in visual storytelling, the different types of data visualisations, charts, maps, infographic design and styles.

Design Communication
at LASALLE College of the Arts

2013 – 2016

BA Degree (Hons) in Design Communication with Second Class Honours (Upper). Specialising in Graphic Communication. Final Year Project research heavily focused on design thinking, design empathy and data visualisation. 

Film, Sound and Video at Ngee Ann Polytechnic

2011 – 2013

Diploma in Film, Sound, and Video. Specialised in Post Production, Scriptwriting, and Producing in final year. Completed a 6-month internship with FMS media agency, M:IDEA as a photographer and videographer covering events, studio photography, product shoots and handling camera and lighting. Clients included Tan Tock Seng Hospital, TANGS, and Ngee Ann Polytechnic. 

Awards

Most Interesting Concept – Adobe Creative Jam Vol. 2 (2018): Designed a social app for favour-based community building

Skills

Design & Strategy: UX Design, Product Design, Service Design, Systems Thinking, Design Thinking, Agile

Execution & Tools: Figma, FigJam, Prototyping, Wireframing, Design Systems, UI Design, User Flows

Collaboration & Research: Workshop Facilitation, Co-creation, User Interviews, Stakeholder Management, Copywriting

Domains: G2C, B2B2C, Enterprise Tools, LegalTech, HealthTech, Public Sector